Giving that all of us grew up reading fairy tales and dreaming of a fairy tale-like life, the desire of “happily ever after” was translated in the fashion language into lavish gowns and captivating jewelry. When mixed with the edgier approach of photographers like Annie Leibowitz, Amber Gray, Mario Sorrenti, Larissa Kulik, Irina Istratova, Eugenio Recuenco, Mario Parsotto, Mert & Marcus, Natalie Shau, Bruno Vilela or Anna Dobos, the fairytales become dark.
The colors are dark but powerful, calling you in this mysterious world. The feelings that this images express are very strong, transposing you into a world of fairy tale full of evil characters. The location is usually an open space, most likely forests that intensify the shadowy look of the story. The use of blood is also a key element sometimes.
[Mert & Marcus]